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IMM GSM-Marketing Management Diploma PDF Print E-mail

Boost your earnings by becoming a world-class marketing specialist

Distinguished professional
  • Are you eager to turn your “people skills” into a career?

  • Are you interested in success in the marketing field?

Prospective Careers:

  • Advertising Agent
  • Management Consultant
  • Marketing
  • Public Relations Practitioner
  • Salesperson

What the students say...

Memory Chagwavaya
This course gives me the theoretical knowledge I need to become an entrepreneur and start my own company


The IMM Graduate School of Marketing (Pty) Ltd ("IMM GSM" is registered with the Department of Higher Education and Training as a distance is registered as a distance learning private higher education institution (Registration Certificate No. 2000/HE07/013). Distance learning is regarded as the acquisition of knowledge and skills through mediated information and instruction, encompassing all technologies and other forms of learning at a distance.

As a distance learning education institution, the IMM GSM ensures that students are provided with all requirements for successful self-study (i.e. a Resource Pack, which includes a Learner Guide per module, a list of prescribed textbooks and DVDs (where applicable)). Online, telephone and e-mail support is available. General and module-specific tutorial letters, for certain modules, are made available during the course of every semester. A student may supplement his/her tuition at one of the recognised Additional Tuition Centres ("ATCs"). Speciss College has received this recognition. For further information of an academic nature, please visit the IMM GSM website at

In terms of Section 1 of the Higher Education Act, 1997 (Act No 101 of 1997) ("the Act"), to provide higher education is defined as the execution of the following functions in the institution’s own name:

  • Registering of students for higher education;
  • Taking responsibility for the provision and delivery of the curricula;
  • Taking responsibility for the assessment of students regarding their learning programmes and;
  • Conferring the qualifications and issuing certificates for these qualifications.
In keeping with the Act, the IMM GSM complies with the above functions as the institution providing higher education. Speciss College asserts that it does not perform these functions and acts solely as a supplier of additional tuition to students who voluntarily elect to receive such support and is not a site of delivery for the IMM GSM.



Who will issue your certificate?

Once you have completed your studies with Speciss College and passed the examinations for Year 1, 2 and 3, you will be awarded the IMM GSM Diploma in Marketing Management. You will be fully equipped to launch your successful career in marketing!

Marketing is one of the most exciting, dynamic and stimulating careers. It plays an integral role in the success of any business. The IMM Graduate School of Marketing (GSM) qualifications are internationally well known and well respected.

The focus of IMM GSM is to provide you with marketing skills through high quality, globally recognised qualifications.

Studying with IMM GSM is a wise choice! After graduation you can enter the business world and follow a career in many different areas. You can focus on sales, advertising, public relations or product development.

IMM GSM qualifications are recognised by the Chartered Institute of Marketing (CIM) (UK) and allow graduates direct entry into the CIM Professional Postgraduate Diploma qualification.

If you are looking for a marketing qualification that puts you a step ahead of the rest and is highly sought after by businesses that strive for marketing excellence, then enrol with IMM GSM through Speciss College.


Entry requirements for this course

To join the IMM GSM family and kick-start your career with the Diploma in Marketing Management, you need 5 “O” Level passes up to grade C, including English Language or English Literature.

Students over the age of 23 years who do not meet the entrance requirements but have relevant experience must apply for exemption from IMM GSM.


What you will learn

The IMM GSM Diploma in Marketing Management (New Scheme) consists of the following subjects:

Year 1- 6 subjects

  • Marketing 1
  • Business Communication 1
  • Business Management 1
  • Economics 1
  • Financial Management 1
  • Sales Management 1

Year 2 – 6 subjects

  • Marketing 2
  • Basic Marketing Research 2
  • Business Management 2
  • Financial Management 2
  • Marketing Communications 2
  • Elective

Year 3 – 5 subjects

  • Marketing 3
  • Marketing for Africa
  • Work Integrated Learning 3
  • Elective
  • Elective
  • Electives
  • Business Law
  • Human Resources Management
  • Product Management
  • Retail Marketing
  • Services Marketing
  • Tourism and Hospitality Marketing

What exams will you write?

Exams are held in May and October each year. Please note that a maximum of four subjects can be written in one examination session. You’ll register for the exams with IMM GSM. Information on the exam fees can be obtained from the IMM GSM website.

In addition to registering with Speciss College, you must also register as a student with IMM GSM.

Please contact their office at:
IMM Graduate School of Marketing
21 Lezard Avenue
Milton Park
Telephone: - 086 770 04806
Cell: - 0773 475 003
Email:- This e-mail address is being protected from spambots. You need JavaScript enabled to view it

When and where are the classes and what are the fees?

Lessons are offered at different times on different campuses, with some lessons being held during the day, and others in the evening or at weekends.

Often the same course can be studied at a variety of different times, so you can choose the one which is more convenient to you.

You’ll get your personal timetable when you register at Speciss College.

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What about books and stationery?

You’ll need to bring your own notebooks and writing materials to your classes. For your convenience, we have a range of stationery items at the Speciss bookshops.

The list of prescribed and recommended books is available on the IMM GSM website at the address given below. We strongly urge you to buy a copy of the prescribed texts.


Similar courses you should consider at Speciss

Similar courses which you can study at Speciss College include banking, management, accounting, finance, administration, purchasing, salesmanship and computer skills.

We also offer in-house training for companies.


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